Have You Ever Dreamed of Selling Your Art For a Living?

Selling Art Made Simple eBook by Kevin Hayler

Your Art Business Starts Here

It’s Everything You Need

This is a digital download

Kevin Hayler the artist on a field trip to Indonesia
Kevin Hayler

Well listen up, I’ve sold my art and traveled the world for over 20 years.

Sounds too good to be true, doesn’t it?

And I’ve done it all without:

A Gallery,
Facebook,
or Instagram!

That’s right, I’ve traded every summer and traveled every winter by selling my art prints…

…from a SIMPLE MARKET STALL.

Kevin Haylers summer market stall in Brighton. UK
This is my summer market stall

All you have to do is copy the idea! 

This Guide Will Teach You About…

Displays

Learn how to make a display the public will notice. This includes how to make your own super lightweight display boards very cheaply.

Packaging

I reveal my simple system for storing prints ready for a quick sale and show you how to package them easily and cheaply.

Prints

All you need to know about printing your artwork. From approaching printing companies to making prints at home.

Customers

Learn how to get people to stop and look at your work. I show you how to gather a crowd without being pushy. Do it the right way.

Sales

How to turn viewers into paying customers. I reveal all the tricks of the trade you need to know. These are the most important lessons.

Pricing

This chapter takes the mystery out of pricing your art. I’ll show you how to calculate a good profit margin without the stress

I’ll teach you everything I know, and just as importantly, all the mistakes you need to avoid.

It’s not complicated once you know what to do and how to do it.


This is the guide I needed 20 years ago!


I’ll show you how to start your business from scratch. There’s nothing left out and no add-ons to buy. It’s all laid out step-by-step.

This is What You’ll Learn

Table of Contents

  • Welcome
  • Getting Started
  • Finding Commissions
  • Making Hi-Res Scans
  • Making Prints to Sell
  • Home Giclee Printing
  • Basic Display Setup
  • Making Display Panels
  • Bio, Titles, and Captions
  • Packaging Your Prints
  • Pricing Your Art

  • First Impressions
  • Getting Customers
  • Gathering an Audience
  • Spotting an Art Buyer
  • Demonstrating Your Skills
  • Spaces and Thresholds
  • Art of Persuasion
  • Building a Bargain
  • Creating Scarcity
  • Limiting Choice
  • Building Rapport
  • Mirror Your Customer
  • Humor and Props
  • Commitments and Obligations
  • Endorsments and Testimonials
  • Rule of Threes
  • Using Business Cards Properly
  • Critics and Rejection
  • Distractions
  • Mistrust and Refunds
  • Motivation
  • To Sum Things Up

My Customers Say The Loveliest Things

Genuine handwritten testimonial
Genuine testimonials in my comments book.

Frequently
Asked
Questions

Click on the drop-down menu for your comprehensive answers. I think I’ve covered everything.

This guide is aimed at artists who want to sell their artwork in the most practical way, either part-time or as a living.
Crafters will also find the selling tips and display advice very useful.
I’m aiming this guide primarily at newbies with little or no experience of selling their own artwork, but by no means exclusively.
This guide is also useful for artists who sell their work already, but need some extra help. There are so many tips on offer, you are bound to find a few new ideas.

No one can guarantee anything in sales. There are too many variables.
This guide is not going to show you how to get rich and famous. That’s for dreamers. What it will do, is show you how to make a living, if you have the right mindset and work ethic.
You can work full-time or part-time, it’s up to you. Personally, I work very hard in the summer, so I can take the entire winter off.
I don’t bother selling at Christmas, which sounds crazy, but that’s my choice, I earn enough not to care.
I’d rather be on a tropical beach, in my hammock.

I can certainly show you what I sell, and I give you pointers towards ways to research your subject matter.
I also help you to choose a popular medium, choose the right paper/canvas size, and reveal what motivates people to buy art.
That said, only you can decide what to paint.
It all depends on your interests, style, and aptitude. We all have different skillsets.
I assume that you already have a portfolio, or know what you want to paint, and this guide shows you how to cash in.

Your guide is sent as a large PDF download. It’s 316 pages long, but don’t be put off by that. The text is quite large and there are many images.
You can skim through if you wish and cherry-pick the bits that interest you most.
This is not a physical book.
The image above is a digital mock-up for marketing purposes only, and not an actual book.
It must be read on your computer, tablet, or smartphone.

Ultimately it’s a calculated guess. Call me naive, but I think it’s a fair price that anyone can afford.
Let’s face it, you are buying this guide for research purposes. It’s a shortcut to an outcome.
I know that most artists are risk-averse, I should know, I’m one of them, and I’ve priced this guide to be almost risk-free.
You only have to make one extra sale as a result of this guide and it will pay for itself.
As an investment, this is as good as it gets.
It’s not so expensive that it excludes too many people, and not so cheap that I’m underselling myself.

When you hit the button you’ll be directed to the secure Gumroad platform. Hit the blue button that says ‘I want this!’. That will take you to the checkout. Fill in your details and pay. Three clicks and you’re done.
You don’t need an account if you don’t want one, you’ll get a download link with your receipt.
If you do decide to sign up for Gumroad, your PDF will be saved inside your account.
You can pay by Credit/Debit card.
The vast majority of people will see the final cost as advertised. There is a chance, however, that some countries will apply VAT or a sales tax, I’m sorry if that happens, but that’s out of my control.

Selling Art Made Simple Digital eBook by Kevin Hayler