Write an Artist About Me Page: A Great Bio in 4 Easy Steps

Write an Artist About Me Page: A Great Bio in 4 Easy Steps

I get a very good reaction from my Artist About Me page so I thought I’d analyze why it works. I compared my efforts to others and realized I wrote mine in a different way to most. I wrote mine like a story. This is how I did it.

An Artist About Me page should be 150 words or less, and written informally, in the 1st person. Craft your Artists Biography as a journey, starting with a dream, followed by your struggle, your epiphany, and ending with your triumph. Write in plain simple English, without artspeak or jargon.

That’s the summary and this post will guide you further. I’ll show you how to write an Artist About Me page that people actually want to read.

Let’s get started.

(I get commissions for purchases made through links in this post. However, I only promote products I like and recommend)

Writing an ‘About the Artist’ Bio

The aim is to connect with your reader and make a good first impression. Your goal is to intrigue your reader. It should resonate and inspire your audience and with the seeds sown, your reader will feel compelled to explore further.

Your Artist Bio is a snapshot of better things to some.

Your ‘About Me’ page acts like the trailer to a movie, an advert that promises everything, and because it serves such an important role you should make an extra effort to craft your bio properly.

How to Construct an Artist ‘About Me’ Page: Step by Step

1. Describe the Dream

It all starts with a dream. A fantasy of how great life could be. It might be something that triggered a love in childhood, a situation you wanted to get out of, or an inspirational person you wanted to emulate.

Think about what motivated you to start your journey. This is your vision that kick-started everything. Call it your mission if you like, it doesn’t really matter, it all amounts to the same thing. This is the moment, or longing, that sets you on your chosen path.

Think of Dorothy following the yellow brick road. That’s your storyline!

Don’t worry that in reality you were floundering and had no idea what you were doing. This is your journey in hindsight. No one cares for the naked ‘truth’, who wants to hear about the boring bits? This is a dream and you are selling the romance.

Sit down and write about the key moments in your life, that when you look back, were pivotal. Think about why you decided to be an artist. Jot all your thoughts down. Some will be more salient than others.

Edit, edit, edit. Say the most with the least amount of words. Remember this is not a real biography. No one wants to know the detail. Think about asking someone about their holiday. A few words and a photo are enough right?

2. Begin your Journey

Now describe your early days. What were the first steps on your journey? What did you do to make your dreams a reality? Who did you meet, where did you go?

This might be your first days in college or the day after you graduated and faced the outside world. In my case, it was leaving a factory and teaching myself to paint. It may not be interesting to you but it can be fascinating to someone else. Keep it short and don’t ramble.

This is the moment where it all began. Maybe you were fired up to succeed or just plain naive and didn’t know any better. This kind of backstory is intriguing to other people. And remember, you are writing about yourself in the first person.

At this stage, it’s important to emphasize that you are writing in an informal style. This is a summary of your experience, it’s not an essay, it’s not academic, and it’s not a C.V. Your narrative tone should be engaging and even witty. Leave the thesaurus alone and edit out any jargon.

Don’t just take my word as gospel, take a look at this class by Sun Yi on Domestika (affiliate) and learn all about the hero’s journey.

3. Overcoming the Obstacles

No one wants to hear a good story. They want a happy ending but only after the struggle. These are your wilderness years.

Describe the hurdles you faced. Brainstorm. Where did things go wrong? This is where the drama occurs in your story. What happened at this point, were the Gods against you?

  • Did you do something crazy or foolish?
  • Did you seek advice that backfired?
  • Maybe you had a disastrous show,
  • Experienced a life event,
  • Found yourself broke.

Make a list of setbacks, wrong turns, and dead-ends, and select the juiciest stories to keep it entertaining.

Note that word ‘entertaining’. Don’t wallow in self-pity and don’t brag about successes. Tread a careful line between the two. You are writing directly to the reader and a degree of humility is a must. If you’re not sure if you’ve found the right tone, get someone to proofread your artist bio before you publish.

4. The Turning Point and Journeys End

Round off your Artist Biography with your final throw of the dice. This is your epiphany or the point where you found success. What finally clicked? Did you have a stroke of luck? Maybe you took a gamble and it paid off.

This is where you can reveal that your dream came true. At last, after all the sweat and tears you finally made it. Now you can reveal what life is like now.

Further Reading: The 7 Basic Plots by Christopher Booker

Nothing was handed to you on a plate. This is your self-made triumph and it’s been a transformative journey. It’s your inspirational outcome that seduces your buyer into wanting to be a part of this story.

I suggest you write out your Artist About Me page as a long draft and edit it brutally. Don’t worry about leaving things out. This is only a summary of yourself. It has to read well.

Think of your Artist Biography as an anecdote, the story is true but over the years you have refined the tale and now it’s short and snappy with a well-timed punchline. Try to do that with your bio.

All you have to do is edit all this down into 150 words-ish

What to Include in Your ‘About Me’ Page

You need a good picture of yourself. There is no need to get a professional portrait. It could be you in your studio or you on location somewhere. As long as your image presents you as a cheerful, approachable, and unpretentious person.

Write your name clearly and consider a tagline or mini statement beneath. This will indicate what you are trying to achieve and what people can expect from you and your site.

Have a call to action. This can be a button link to a signup form, or a digital product.

Showcase your more popular work and link them to your e-commerce store. And finally, add another chance to sign up for your email list.

If business is not your strong point you’ll need some professional advice. This is a popular class on Domestika (affiliate) that will help you to sell your art online.

I find that the people who read my printed bio, while I’m trading at my market stand, will ask me questions because my Artist Bio is full of teasers. I state that I’m self-taught and colorblind because I know full well that my customers think it’s interesting. It invites a chat and that’s the whole point.

What to Leave Out of Your ‘About Me’ Page

You may be wondering about all those shows and qualifications you could list. Well, to be honest, the reader might be impressed but they really don’t care enough to want any detail. That’s the kind of info that gets skimmed.

Think about those boring biographies written by celebrities, don’t they drone on about their childhood? Gimme a break.

Does anyone care about your schooling, where you were born, or when? A passing mention is all that’s required if anything at all. Just include a few teasers here and there.

Where Should You Display Your Artist Bio?

Your website should have two places where your bio features. The obvious About Me’page and at the top of your homepage sidebar.

The homepage should have a photo of you with a few lines beneath describing what you do and a call to action. That might be signing up to an email list and/or a link to the main About Me page.

Introduce yourself by name just as you would to someone in real life. Write in the first person. This snippet is from you to the reader. You are trying to connect.

Put your Artist Bio on all your social media accounts and print out your About Me page to display it alongside your artwork in art fairs.

Wherever your art appears it’s good practice to add an Artist ‘About Me’ Bio. Think of how much more interesting it is to learn about the artist, even on the back of a greetings card.

How to Write an Artist ‘About Me’ Bio – Final Thoughts

If you want people to read your ‘About Me’ page, it has to be short, entertaining, and intriguing.

It should be more about emotions and less about facts. Write the narrative as a journey of discovery and you can’t go far wrong.

Only write in the third person if your art is being curated. If you are representing yourself, write in the first person.

Don’t bother mentioning where you were born, where you were educated, or your age. It’s not important. Only write an achievement that stands out or the number of years you’ve been trading.

Make sure there are no spelling mistakes or obvious grammatical errors. People will notice.

Your ‘About Me’ page is the 2nd most important page after your homepage so it’s worth spending some time to get it right.


Rhino pencil drawing by wildlife artist Kevin Hayler
‘Heat and Dust’ by Kevin Hayler

If you like the way I draw and want to try things for yourself, this is my basic kit: (Amazon affiliate links)


This post is a small extract from my guide. If you want to make money with your art, I’ll show you what to do, Step-by-Step!

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Write an Artist About Me Page: A Great Bio in 4 Easy Steps