Finding a way to sell your art can be difficult. It’s hard to know where you should start! In this list post, I highlight 25 platforms that artists use to sell their artwork.
Selling your paintings online isn’t as easy as it sounds and putting your art on an online platform is only the beginning, you still have to do ALL THE WORK.
The internet promised an end to artists relying on gallery owners for sales, but now too many artists are relying on 3rd party platforms. I’ll be blunt, unless you own and control your own site, you are not the one in charge.
Platforms for artists come and go and they change over time. The bigger they grow the less they care about you! Large platforms care about their own profits and putting all your eggs in their baskets is a foolish strategy.
If you go into it with a clear mind and low expectations you’ll be fine.
In this blog post, I’ll take you through 25 platforms that will allow you to sell your artwork online and build an audience for your business.
Included in this list are 12 platforms that help you to create your own artist’s website so you can share your art with the world and cut out the middlemen.
Let’s go through them in alphabetical order.
(I get commissions for purchases made through links in this post. However, I only promote products I like and recommend)
25 of The Best Art Platforms For Artists
In order to sell your art on Amazon, there is a pre-approval process. First, you need to make sure your work is eligible. Note that only certain types of art are eligible. Original paintings, drawings, watercolors, as well as limited edition photography and prints. The editions must be below 200 and have a certificate of authenticity. The selling fees are currently 15.1%
Artfinder (affiliate) is a curated site and you must submit 4-6 files for approval with evidence of an online presence elsewhere. They have a free starter plan for 40% of the selling price and standard and pro plans taking 33% and a $5 and $12 monthly fee respectively.
Artfire is a marketplace similar to Etsy, but has a larger focus on handmade goods and is more relaxed in regulations. It has 3 plans. The Standard shop takes $4.95/month and 0.23 listing fee, and 12.75% selling fee. The Popular shop plan takes $20/month and a 4.5% selling fee. The featured plan takes $40/month and 4.5% and promises more exposure.
4. Art Station
Art Station s a marketplace for digital artists to upload and sell their creations. They have 4 plans,$0.00 Free, Plus, Pro, and Studio plan for Free, $6.99, $9.95, and $14.99/month. Each tier offers more features.
Artplode is an online gallery that boasts it takes no commission fees. The catch is the listing price at $60 per item for an unlimited time. There are extra fees for being added to featured categories.
Artspan is a website builder and marketplace for artists and creatives who want everything under one roof. Create professional-looking websites with a theme or create a custom site. It boasts, print-on-demand, augmented reality for customers to view your art, no commissions, and deal with payments.
There are 3 plans billed annually, Basic, Pro, and Pro plus costing $132, $228, and $312. Artists must submit their art for approval
Artpal claims to be the only site that allows artists to sell their own work and provide Print-on-demand services at the same time.
Artists can upload their portfolios, create and manage print orders for their work in the Artpal online store. They have no membership or commission fees.
Cafepress is a print-on-demand site where artists can share their work and sell them to a worldwide audience. Artists can upload their work and customize the products with text, photos or graphics before they’re sold. You earn money by adding a small markup to each product sold with your design, earning 10% commission in their marketplace. Fees are either 10% of your royalties up to $10/mo or no more than $6.95/mo prepaid.
Don’t guarantee failure, get some lessons before you start!
It is possible to sell art on eBay. Successful sellers, provide plenty of photos, have great descriptions, do good keyword research, and have 100% positive feedback. Posting original art internationally can be very expensive. It might be more suited for Print-on-Demand products. Printful.com integrates with eBay.
The standard fixed-price listing fee is $0.30 cents plus 10% commission which includes the postage costs! Beware.
Etsy features a creative and inviting marketplace specifically for the purchasing of products designed by artists. Artists come from all over the world but it’s huge in the USA.
I wrote this post on Etsy: Is Selling on Etsy Worth it? Pros and Cons for Art and Crafters
Make your own shop as an Etsy seller or integrate your website, Etsy is a brand consumers trust. Learn to use Keywords and promote your site to get sales.
The standard listing fee is $0.20, a 5% selling fee. Rules differ from country to country. Many extra charges according to what you do.
You’ll need some help if you want to sell on Etsy seriously. This class is on Skillshare (affiliate)
FineArtAmerica has a huge audience and a very low entry cost. Free accounts have 25 uploads or you can become a member for $30/annum with your own website.
You can sell your original work without commission or use their print-on-demand service and place your designs on dozens of products. You determine your own markup. The site is too large to be found organically. You must market yourself to generate traffic.
UGallery is a juried platform that aims to maintain a high standard of work for sale. They claim to be an alternative to the bricks-and-mortar traditional gallery. They require 10 images for submission and a $5 fee. They take 50% which is exactly the same as traditional galleries.
Printful (affiliate) is a print-on-demand company with a reputation for high-quality products and good service. Printful integrates with your own e-commerce store, eBay or Etsy, and processes your order.
The company prints, packs, and ships everything. You determine the price markup and retain the customer’s details.
Redbubble (affiliate) is a worldwide print-on-demand business. It’s an online marketplace for users to sell their designs on products like shirts, stickers, phone cases, etc. You can also sell prints and posters. Redbubble is free to use, you set your own markup and Redbubble takes care of everything.
Learn how to sell your art on Redbubble with a Skillshare (affiliate) course:
15. Saatchi Art
Saatchi Art (affiliate) is one of the world’s leading online art galleries. The company has created a global design platform for emerging and established artists, primarily to sell their original work. They have a submission process but it’s open to all. They take 35% in commission and handle shipping. The artist must deal with the packaging.
Society6 (affiliate) is a well-established and popular print-on-demand company. It’s a marketplace where artists and designers can open their own shops and sell their work. It’s free to set up and use for anyone starting out and testing the market. Their reputation is good. Very similar to Redbubble.
Zatista is a global company that specializes in the sale of original art only. They represent emerging and established artists from all around the world and have a curated submission policy. Zatista takes 45% and the artist is responsible for shipping with approved carriers.
Zazzle (affiliate) is a print-on-demand marketplace and the artist/designer sets their own royalty over and above the basic cost of the product. The company recommends a royalty of between 5-10%. To succeed on Zazzle artists must be prolific, post designs regularly, and market themselves well.
The Best Website Platforms for Artists
Artweb s a British website builder, promising premium templates, no commission fees, and a community of like-minded artists. It has a free starter plan limited to 15 images but to use the platform effectively you will need to upgrade. The next tier allows 25 images for a yearly fee of £57.48, and the pro plan allows 500 images for £97.56 per annum.
Squarespace (affiliate) is a content management system that allows you to create all your website needs with 4 subscription plans. You can sell products, register custom domain names, and track analytics from the same site. The templates are superb and you can customize them to suit your needs.
The plans are priced at £10, £15, £20, and £30/mo if paid annually. It’s 25% more if you adopt a monthly plan. Each tier offers more features but curiously only the £15/mo business tariff charges a 3% transaction fee.
If you are going to invest in a platform, you may as well do it properly. This Skillshare (affiliate) course will help you.
Did you know that 41% of the web is built with WordPress? It’s free, open-source, and the world’s most popular content management system (CMS) and blogging platform by far. It can be used to create a professional blog, website, or online portfolio with thousands of plugins available that allow you to do anything from hosting videos on your site to creating an eCommerce store.
The initial learning curve is steep but with the advent of the Gutenberg page builder making a site is now easier than it’s ever been. WordPress no longer requires coding.
The big drawback is maintenance. You must acquire the knowledge to keep everything up to date yourself and to fix errors and conflicts as they happen. The bonus is complete control over every aspect of your business.
Don’t let the learning curve put you off, I managed to do it!. You really should have your own website. This Skillshare (affiliate) course stands out.
Shopify is a good option for artists who have no technical skills but still want to sell their art online with ease. They offer templates that are easy to customize and get started on your store in minutes without any web development experience at all. Their stores also integrate well into social media sites.
It’s a subscription-based model and everything is done for you including the hosting, payment gateways, and security.
Shopify caters to every size of business and the 5 tiers start at $9/mo, then $29, $79, $299, and $2000/mo.
Check out this Skillshare (affiliate) course for all the help you will need.
FASO is a membership platform offering dedicated templates to showcase and sell your art professionally. They have 4 price bands $12, $19, $26, and $40/mo billed annually. Each tier allows subscribers to sign up for a newsletter and any subscribers over your set allowance will cost you $0.2 per letter sent.
Artstorefronts offers a personal storefront combined with a print-on-demand service. Unlike other POD sites, they do not act as a gatekeeper in denying you access to your own customers. You retain control and the mailing list is your own.
So far so good but they keep their prices hidden! You know what that means, if you knew the price upfront you’d walk.
I found some prices without having to ‘reach out’ to the company. There is a setup fee of $500 and after that, it costs between $29 and $59/mo, less if you pay yearly. Please verify this deal with the website. Their site also mentions an unspecified transaction fee.
Having said this, their online reviews are good.
Bigcartel bills itself as a site ‘By Artists, For Artists’ and promotes a small and cozy image. It has price brands, Free, $9.99, $19.99, and $29.99 offering 5, 50, 250, and 500 product listings respectively. Their site is attractive but minimal, with no fancy promises of placing the world at your feet. Refreshing.
Get off to head start with this Skillshare (affiliate) course:
How Do You Choose The Right Art Platform For You?
Choosing the right online sales platform for your art depends on your needs.
Some platforms offer free listings, while others make you pay to use their site. Some give access only to people who’ve been approved by the company while others may have higher fees but provide a lot of tools for marketing and selling your work.
If you want to sell only a few pieces of art, say one or two prints, and some greeting cards, then Etsy might be the best platform for you. It offers free listings with very low fees.
On the other hand, you might prefer a more exclusive and upmarket platform to sell your artwork, in which case you might choose UGallery.
There are too many sites out there and this is just a snapshot. The list goes on, and on, but these are some of the most popular and well-established platforms for artists.
Whatever platform you choose you must be aware that they are not stand-alone answers to making a living. They are only as effective as the amount of time and effort you put into them.
How To Market Your Online Art Gallery
Marketing is the key to success in any online business and that includes art. If you want your work to get found you need to invest in branding and marketing.
- Create an email newsletter and stay can stay connected with your followers.
- Share posts on social media platforms like Facebook, Instagram or Twitter. But make sure that these posts are relevant so they get attention from the right people.
- Use Google Analytics to monitor how your content is performing.
- Participate in online communities to find a niche audience who will love your work and share it with their friends. Participate in Facebook groups, Quora, and Reddit.
This is a great list: Social Media For Artists: The Best 13 Platforms for Creatives
It’s better to choose one social media platform and give it all of your attention rather than spreading yourself too thin. Artists seem to prefer the most visual media so try Instagram, Pinterest and Youtube.
If you’re looking for a way to get more exposure then consider doing live streaming on YouTube. Art tutorials are a magnet for viewers. Monetize the videos with ads, affiliate links, and digital downloads.
And don’t ignore the most important link of all, your website!
Create a blog with high-quality content and share it regularly with your followers. Make sure that you’re loading new images regularly and keep your fans up to date with the latest news about your art.
This is how art blogs work: How to Start an Art Blog and Make Money for Beginners
Your biggest asset is your mailing list and for that reason, you should have an email marketing campaign in place.
An update once a month should be fine for most of your fans, but if you are very productive then once a week on a set day is the way to do it.
It’s important to let your followers know about exclusive promotions and product announcements. They want to feel special and informed, so give them that feeling! It’s a society, one that’s built around you, take advantage of it.
Consider setting up your own Facebook group and that way you can interact with your followers on a personal level and have a dedicated audience happy to buy your latest paintings.
You might even consider publishing an ebook or fanzine, and offer prints for sale on your website.
If you lack the confidence to write, bestselling author Susan Orlean takes you through the writing process on Skillshare (affiliate)
In the end, it all depends on what you want to achieve from your site and how you want it to look.
Don’t be afraid of putting your own personality and style into the website, this is for YOU!
Take the time to research other designers or artists who have attractive sites and take inspiration from them. Make sure there are links on your page to all of the social media and always answer your messages promptly.
There is so much to learn and only so much time in the day. You need to do your art as well as market yourself. It’s a full-time job. Passive income is a bit of a myth.
If you are willing to put the time and effort into your site there can be rewards, it’s ultimately up to you and your work ethic.
If you like my style of drawing and want to do your own, this is my drawing kit: (Amazon affiliate links)
- Pentel Mechanical Pencils 0.3mm
- Derwent Graphic Drawing Pencils
- Daler-Rowney Heavyweight Cartridge Paper
- Jakar Battery Eraser
- Tombo Mono Eraser Pen
- Faber Castell Putty Eraser
- Blu Tack
Or check out Arteza Art Supplies (affiliate)
Be honest, you want to sell online because it’s the ‘easy’ option. Sorry, it’s not, and that’s why you should read my guide. Take a look!
There are plenty more posts like this, have a look at these:
- Places to Sell Art: 3 Alternative Options (Not Galleries and Not Online)
- How to Sell Your Drawings (All You Need to Know)
- How to Sell Landscape Paintings: 13 Ways to Make More Money
- Limited Edition Prints: All You Need to Know
- This is How Artists Make Passive Income
- Can You Copy Art and Sell a Painting of a Painting? I Found Out
Plus find an ONLINE COURSE that suits you.
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