6 Steps to Start an Email List For Artists: Beginners Guide

Kevin Hayler: Professional Wildlife artist, author, and traveler.

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An email list is essential for your art business. Not only is it the most effective way to market your art but it’s also your insurance against disaster. In this post, I will explain how to start an email list for artists, and why it’s such a good idea.

Starting an email list entails gathering and organizing contact details of interested individuals, usually through sign-up forms on websites or social media platforms, to facilitate regular communication and updates via a weekly or monthly email.

Let’s get straight to it.

Disclaimer: When you buy something via my affiliate links I earn from qualifying purchases and sometimes earn a commission, at no extra cost to you. I am an Amazon Associate among others. I only recommend trusted sites.

Skip to the section that interests you in the table of contents:

1. The Basics of Email Marketing for Artists

An email list, often referred to as a mailing list, is a great way for businesses and individuals to connect with their audience. It’s the best way to maintain direct and personalized contact.

An email list is simply a collection of email addresses belonging to individuals who have expressed an interest in receiving updates, information, or content from a chosen source, in your case, as an admirer of your art.  

These email addresses are voluntarily provided, making them a valuable asset for anyone looking to reach and interact with their target audience.

When someone joins your email list, they grant you permission to send messages, newsletters, promotions, or other relevant content directly to their inbox.

This is the most powerful form of direct marketing. 

You can use regular emails for the following purposes:

1. Promotions: Sending special offers, discounts, and promotions directly to your subscribers. This is a highly effective way to boost your sales and engagement.
2. Updates: Keeping your fans informed about the latest news, events, print releases, and work in progress.
3. Content Distribution: Sharing exclusive and valuable content such as articles, videos, or behind-the-scenes glimpses
4. Relationship Building: Establishing and nurturing relationships with your fans will lead to increased loyalty and trust.

Why Starting an Email List is Essential for Artists

Having an email list is like having a golden ticket. It allows you to have a direct channel of communication with people who are genuinely interested in your artwork. This is the first step to making sales.

It helps in building a community of fans (email subscribers) who are excited to hear from you. A good email/newsletter is something a fan looks forward to.  

An email list can be a reliable source of income. Your audience are potential buyers and you can easily inform them about new artworks, affiliate offers, or products for sale.

This post will help: How to Start an Art Blog and Make Money for Beginners

Take a look at Emma’s course on Domestika. It’s a good platform and great value for money

An email sent out on a regular basis, with, or without an attached offer, is like a drip email campaign. It keeps you and your artwork in the minds of your recipients. 

This is related: Do Artists Need a Website? Yes – 11 Best Reasons Why

The Difference Between an Email List and Your Social Media Following

An email list and a social media following serve two very different purposes. Social media is a place where anyone can follow you and see your updates, but it’s not reliable. Social media is detached with no commitments. Social media followers are a transient bunch.

Not only that, the algorithms can defeat your reach, your posts are often lost in a sea of other content, and not everyone who follows you will get to see them.

On the other hand, an email list is more personal. When you send an email, it goes directly to the person’s inbox, and, with an intriguing subject line, it’s more likely to be opened and read.

An email is a direct line of communication where you can share your stories, and offers, without any competition or distractions.

The best practice is to funnel as many of your social media followers as possible into your email list and keep them there.

Read this too: How Do Artists Find a Target Audience? The Best Tips!

2: Getting Started With An Artist Newsletter

You can’t do much until you have joined an email platform and set things up. I’ll run you through the process of joining Brevo step-by-step

Choosing an Email Marketing Service For Your Art Business

Before you start building your email list, you need to choose the right email service, but how?

It takes time to build an email list, especially when your online presence is limited. It makes sense to start with a free plan, and as your list grows, to upgrade or switch providers when you reach the subscriber limit.

Most beginners start their email marketing using Mailchimp because of the free starter plan

For many, Mailchimp offers a gateway into the email marketing world because they offer a free plan of up to 2000 subscribers. That’s more than enough to begin with.

Anyone who has ever read “A Thousand True Fans” will realize that you don’t need many loyal subscribers to make a handsome living as an artist.

Or listen to the story behind the article.

I also recommend Brevo (Formally Sendinblue). Why? They have the cheapest plans for the features you’ll need. Plus they are recommended to members by Income School (a premium membership bloggers site). Until very recently I was a paid-up member.

They still think it’s the best email service and who am I to challenge them? I think Mailchimp is more user-friendly, but we will stay with Brevo. I’ll sign up and explain what I do along the way.

Brevo is different from other bulk email services in that they price by how many emails you are going to send out, and the tools you want to use. Most providers charge by how many contacts you have on your subscriber list, and that’s not the same thing. 

Brevo has a free plan with up to 300 subscribers and the starter plan is very affordable too, starting at $16/month for 20,000 emails per month and no sending limit. As you grow the plans are tiered in small increments.

What if you only have 1000 subs but you are still learning? You stay on the free plan and send out 300 emails per day for 4 days. It’s a workaround until your list generates enough income to pay for your starter plan. 

Setting Up Your First Email List

Let’s run through the process quickly:

• Go to Brevo.com and sign up
• Enter your email and set your password (Tip: Use your website host email. Not Yahoo, Gmail, etc)

• You will have to click the verification link in your email

• Fill in your details, First and last name, company name, website
• Hit next
• Fill in your address. This is essential for email marketing. It can be your home or business address
• Hit next
• Additional info (Dropdown menus). How many people are in your business, how many contacts do you have, and do you sell online?
• Next
• Your Phone number
• Next
• Skip the explore options
• Next
• Choose a plan. Start with the free plan

Now you are ready to go. You are on the dashboard with your own email as the only subscriber. Thats automatic. You can use it to send a test email before you send emails in bulk. Keep going:

• Go to “Settings” in the middle of the left menu
• Click on the default settings tile

• Set your time zone, time, and date format. Leave the rest as they are.
• Go to default campaign settings on the right-hand side.
• DEFAULT_Sender set up a dedicated email from your website host. For example info@wildlifeartstore.com (not Gmail, Yahoo, Hotmail, etc)
• DEFAULT_REPLY_TO: Same as the “Sender” email

Leave the rest.

You can see there are other tiles in the dashboard. These are not so important. You can check to see if your address is in the “Test List” and you can modify the “Unsubscribe Pages” too. 

Leave the rest for now. Click “Save”

Making a Sign-Up Form

I’ll run you through what you need to do. The first thing you have to do is set up a list of your contacts.

• Go to “Contacts” in the left sidebar
• In the dropdown click “Lists” and the list page opens
• Under “Lists” there is a box that should say “All folders (1 List)”

• Click the dropdown menu – it will say “Your first list”, “Your first folder” and “Create a new folder”
• On the right-hand side click the  “Create a list” button”
• Give it a name in the box provided. Write something relevant to the list. Let
• “Select a folder” That’s easy, you only have one.
• Click “Create list”. This will now exist in your first folder with your automated one.

Create Your First Email

This is the welcome email your subscriber receives when they sign up. You can send it as a standard “thank you” email or you could use it as an opportunity to prime your sub with what they can expect. 

The Setup Tab

​This is what you do:

• Go to the side menu and click “Campaigns” and then “Templates”
• Click the “Create my first template” button
• Write a template name. Something to remind you what it’s all about. Something like “color palettes lead magnet” 
• Write a subject line. Something like “Congratulations, your free watercolor palettes have arrived!”
• Preview text is optional. Say a few words if you have something you want to say. i.e. “These will take your paintings to the next level!”
• You can add personalization if you wish. There is a tab on the right. You can add “first name” for example.
• The “From Name” field is your email address
• The “From Name” field is something like Kevin from Wildlifeartstore”
• The “Customize Reply Email Address” can be skipped
• The “Customize the “to” field can be ignored.
• The other boxes are not important. 
• You can use the attachment to send your download or send it via a link in your email.

The Design Tab

Now you must decide upon the design. At the top of the page, you’ll see the “Design” tab. It’s up to you what kind of newsletter you want to send, but the most successful emails look like regular emails. They are short and to the point. 

Go ahead and choose a template or just go with the “Simple” text template. 

• Click the  “Simple” template in the “Layout” tab
• A text editor will open with all the style and formatting blocks on the left. 

• Click on the “Dear Customer” text block in the email to personalize the greeting.
• Click on the person icon in the top bar 
• It opens a pop-up called “Insert personalization”
• Choose the “Simple” tab.
• Open the menu under “Which attribute would you like to insert?”
• Scroll and add FIRSTNAME and click “Insert”
• Now you can write the email and include a link to your download. 

Hi {{FIRSTNAME}}

Thanks for signing up. You are going to love this.

Just to let you know. You’ll hear from me once a month with a news, previews, helpful art tips, sales advice, articles, freebies and so much more.

It’s great to have you onboard

In the meantime, here’s your FREE GIFT

Enjoy

Kevin

Sample welcome email

You could store your file in Google Drive and send a link, or store it in your WordPress Media Library 

• Upload your PDF to your Media Library
• Copy the URL
• Go back and paste it to your email 

Now you’re done. Save and Quit.

Create Your First Sign-Up Form

You can design your form and customize it to your heart’s content. Great, if that is what you want to do, but there’s no real need.

My advice is to keep it simple. There are only 3 things to add. The First name field, the Email field, and a Subscribe button.

A plain white background with the two fields and a colorful button is all you really need.

Follow these instructions:

• Click “Contacts” in the left-hand sidebar
• Choose “Forms” in the menu

The Set Up

• Click the “Create a new subscription form” button on the right
• In the new window, give your form a name for your reference. I called mine “General Opt-in Form”
• You can enable GDPR fields if you wish. It’s optional. but please read the section below which explains it all.
• Click “next” to go to the design section

The Design

• Use the default form. 
• In the menu on the left drag the attribute field into the form
• Look again to the left and the menu says “Attribute list” Open the dropdown below
• Select FIRSTNAME from the attribute list.
• Check “Required field”. It’s optional but it makes your emails personal and saves you from adding extra commands.

You can click on the “Design” tab and play around with fonts and colors, etc. The only thing I did was change the color of the background to white.

You can also add a “Captcha” check box and Brevo strongly recommends it.

You’ll have to sign up and get an API and secret key to activate it. It’s recommended because if you don’t your site will be spammed. I use the reCaptcha plugin by BestWebSoft

The List

• Now check the list you want to send your subscribers to. (You can choose multiple lists)
• Click “Next”

The Settings

• Click “Simple confirmation email”
• Choose your template from the menu,
• Leave the rest, click “next” and go to “messages”

The Messages

• You can customize the Success message if you choose. leave the rest and click “Next” and go to the “Share” option

Share

• Choose a way to share. Click on “HTML”
• Copy the code

Now go to your website and decide where you want to place your form. You can make a dedicated landing page, and/or you can embed the form in your blog posts. 

You add the form to the page (or post) by adding a custom HTML block in WordPress. Paste the code within the box and click “update”. 

And now you’re ready to go. 

All you have to do now is schedule your emails to go out once a week, 2 weeks, or once a month, whatever. 

Understanding GDPR

It’s important to note that there are EU laws governing the use of email lists. For instance, the GDPR is a regulation that requires you to get explicit permission from individuals before you can send them emails.

In simple terms, you need to make sure that people want to be on your list and that you respect their privacy. California has similar laws.

This is the bare bones of the regulations:

1. Consent: GDPR requires that individuals provide explicit consent before their data can be collected and used for marketing purposes. Artists and businesses must clearly explain why they are collecting email addresses and what the data will be used for. Users must opt-in voluntarily.
2. Transparency: Artists should maintain a clear and easily accessible privacy policy that outlines how email addresses will be used, who will have access to them, and how long the data will be retained. This information should be presented in a transparent and understandable manner.
3. Data Protection: Adequate measures must be in place to protect the personal data collected. This includes secure storage, encryption, and safeguards against data breaches.

In other words, if you are offering your lead magnet for free, you must obtain separate consent to collect their email. This can be done through a checkbox or opt-in form where they actively agree to provide their information.

An open transparent exchange in order to obtain a subscriber is no longer legal.

But there is a workaround. 

You can reword your offer. It must not be offered as an exchange, swap or bribe. Your offer must always be framed as a subscription to a newsletter and never as a standalone gift in return for an email. 

Instead it must be part of the benefits or perks of subscribing to the newsletter. For example, you can say something like “subscribers to my newsletter also get….”

It’s not the primary reason for subscribing because it’s one of a number of benefits subscribers can expect, including a monthly newsletter, art tips, sales advice, behind-the-scenes access etc. It’s a subtle difference.,

It’s up to you how you play it. 

3: Building an Email List For Artists

There are many ways to build your list. I’ll concentrate on making a lead magnet and then suggest some other options.

Offer a Lead Magnet

The easiest way to gain email subscribers is to offer a compelling lead magnet with your signup form. A lead magnet is a giveaway offering something that is highly relevant to your visitors, usually delivered from a home page, landing page, or blog post.

Figure out why people come to your site and offer a unique gift that does not exist, at least in it’s entirety on your website. 

Examples of lead magnets might include:

1. Art Tutorials: Offer a free step-by-step art tutorial or a downloadable PDF guide that demonstrates your painting or drawing techniques. This can be especially appealing to artists looking for guidance.
2. Artistic Process Insights: Share a behind-the-scenes look at your creative process. Offer a downloadable e-book or video series that showcases how you conceptualize, sketch, and complete your art pieces.
3. Artistic Resources: Compile a list of your favorite art supplies, tools, or software with links to purchase them. This resource can be valuable for fellow artists and art enthusiasts.
4. Art Marketing Tips: Share your knowledge of art marketing strategies by offering a downloadable guide on how artists can promote their work effectively.
5. Color Palette Swatches: Provide a selection of your favorite color palettes or create custom swatches that subscribers can use in their own art projects.
6. Art-Related Templates: Offer customizable templates for things like artist resumes, portfolio layouts, or social media graphics to help fellow artists present their work professionally.
7. Printables: Give away free planners, checklists, wall art, or ebooks. Get your thinking cap on, it doesn’t have to be anything fancy.

This post will give ideas: How to Start a Printables Business: A Beginner’s Guide

The most effective freebies relate to the content on the page. Tailor your offer to the reader and what interests them individually. For example. If you are writing an article on digital painting, you could offer a free set of digital brushes.

Likewise, a watercolorist might be interested in your favorite color mixes for mixing natural greens. 

Remember to add more links to your free download. They can be links to related articles on your art blog, to other resources, or to special offers. Don’t waste this opportunity to engage your subscribers.

Remember, the key to a successful lead magnet is to make it genuinely valuable to your target audience. By providing resources, insights, and exclusive content that aligns with their interests and needs, you can effectively grow your email list and create an enthusiastic fan base.

How to Create a Simple Lead Magnet

The easy way to make a simple lead magnet is with Canva. There are plenty of alternatives, but for now, let’s keep it free and simple. 

• Go to the homepage and click on the search bar
• In the dropdown choose “Templates”
• Back in the search bar write “Lead magnets” and enter

A vast array of lead magnet templates will pop up. You’re choices are restricted on the free plan. The tiles with a crown logo are for Canva Pro members, but there are plenty of freebies available to get started.

If you do love a paid template, you can buy it without signing up for a membership, if you wish.

Choose a template that suits and in the popup click “Customize this template”. The pages are now ready to change to meet your needs. You can change anything, colors, fonts, graphics, images, layout, and whatever you want to do. 

When you are ready, you can download it to your computer as a PNG, JPG, or PDF.

Did you know that first-time buyers on Udemy get a massive discount?
Check out the Canva course and see if I’m right

Content Upgrades

Content upgrades are specific pieces of extra content that complement the existing content on your website. They provide additional value to the readers, enticing them to subscribe to your email list. 

The following are common content upgrades:

• Checklists: Printable checklists that help readers implement advice or tips given in your blog posts..
• Templates: Downloadable templates that help readers in their tasks.
• Reports: Detailed reports or case studies related to the content discussed.

Social Media Platforms

Social media platforms are a great way to reach a larger audience and encourage them to subscribe to your email list.

Strategies include:

• Social Media: Add your links to profiles and descriptions.
• Hosting Giveaways: Organizing giveaways where entry requires an email subscription.
• Sharing Testimonials: Sharing customer testimonials to build trust and encourage sign-ups.

Read these posts:

• Social Media For Artists: The Best 13 Platforms for Creatives
• How to Promote Your Art on Instagram: Tips For Artists

SEO Optimization

Optimizing your website for search engines helps to attract more organic traffic, which can be converted into email subscribers.

Here are some SEO strategies:

• Keyword Optimization: Using relevant keywords in your content to attract the right audience.
• Creating Quality Content: Developing high-quality content that provides value to the readers.
• Backlinking: Acquiring backlinks from reputable websites to increase your site’s authority.
• Technical SEO: Ensuring your website is technically sound for better search engine ranking.

N.B. Ranking your website is a long tern strategy and a new site cannot expect to see any results for at least 6 months.

Guest Appearances on Webinars and Podcasts

Leveraging existing audiences of webinars and podcasts can be an effective method to attract new subscribers. 

Here’s how you might go about it:

• Sharing Expertise: Offer valuable insights and knowledge that can lure listeners to subscribe to your email list.
• Collaborative Content: Work with the host to create content that resonates with both audiences, offering a fresh perspective and potentially drawing in new subscribers.
• Exclusive Offers: Provide exclusive offers to the listeners or viewers of the webinar or podcast to encourage them to join your email list.

Engaging in Community Forums

Engaging in community forums and groups can help build relationships with potential subscribers. 

Consider these strategies:

• Providing Value: Regularly contribute valuable insights and information in community discussions on Quora and Reddit.
• Facebook Groups: Start your own group or join existing forums and become an authority. Your profile will be searched.
• Signature Line: Use a signature line with a link to your email subscription page when posting in forums or communities.

Utilizing YouTube Channels

YouTube can be a potent platform to reach a broader audience and encourage them to subscribe to your email list. 

Here’s how:

• Tutorial Videos: Creating tutorial videos and encouraging viewers to subscribe for more content.
• Collaborations with YouTubers: Collaborating with other YouTubers to tap into their audience base.
• Video Descriptions: Including links to your email subscription page in the video descriptions.

This YouTube Masterclass is worth checking out

4: Segmenting Your Email List

The Importance of Segmentation

Segmentation means dividing your email list into smaller groups. This way, you can send messages that are more suited to each group’s interests. It’s a way to make your emails more personal and relevant.

Now it’s important to say straight away that segmenting your list is an advanced step and can involve a lot more work. 

When you are just starting out and finding your way, keep to one list at the beginning and keep life simple. You can expand your list when you are ready..

With that said it’s worth covering the main points of segmentation

Tips for Effective Segmentation

Segmenting doesn’t have to be too complicated. You can start by dividing your existing audience into obvious sub-groups that will benefit from different information.

This is how I can segment my audience:

• Prints: A list of customers who’ve previously bought my prints. They are less likely to buy an original and highly unlikely to be interested in techniques or selling art.
• Originals: This is a smaller list of customers who’ve bought an original piece of art. They are less inclined to be interested in prints. Wealthier collectors who want the real thing.
• Hobbyists: These are people more interested in learning new art skills, buying art courses and art supplies. They don’t buy art, they want to make art.
• Professionals: Artists who are trying to sell their art and make money. Much more interested in the business side of things. Not art buyers.

All these groups require a different type of content and each would benefit from a different newsletter and a different lead magnet. Now instead of a monthly email, there are 4 to write and the content to back it up or I risk losing their interest. Four times the work!

I have only listed 4 distinct types of audience but they could be divided further. I’m a wildlife artist and I know for example that many of my audience collect certain types of animals and nothing else.

It makes sense to break my audience down into collector categories, elephants, cats, giraffes, and such like 

You can see how segmenting your lists can get very complicated and time-consuming very quickly. 

Personalizing Content for Different Segments of Your Audience

Once you have your different segments you have 3 options open to you:

• Send out broad newsletters that appeal to everyone, avoiding specifics
• Send out specific targeted emails to different audiences. This is the most effective method
• Combine the two and include links and info that will interest each group. 

You have to balance the amount of extra work and organization you are prepared to do and weigh it up against the extra revenue your emails generate. 

The great advantage of having targeted lists is when it’s time to send out an offer or promotion. If I see an amazing deal for a drawing course, it makes sense to target beginners with the deal. If I send it to my buyers list, I risk people unsubscribing because it’s irrelevant content. 

Read this post for profitable links: 45 Affiliate Programs for Artists: Mega Guide (2023)

Create as many forms and templates with freebies as you need by repeating the instructions I gave you earlier.

Segmenting your list is as simple or advanced as you wish to make it. These are the basics. You can divide your lists using the statistics and data too but that’s way too advanced for now.

5. Creating Email Campaigns

This is the sequence to initiate a new campaign. 

• Click the “Campaign” tab on the left of the screen
• Click “Email”
• Click the button “Create an email campaign” on the right
• Give it a campaign name and click “Create Campaign”
• Under “To” click the “Add recipients” button to choose a list
• Edit the “Subject” tab. Click “Edit Subject”

A Word About Subject Lines

At this point, it’s worth paying extra attention to writing a compelling subject line. It should be interesting enough to make them want to open the email. Keep it short and enticing and use a clickbaity style if possible to create curiosity. Let me give you an example of what I mean. 

Let’s pretend that you have a new work of art to preview and hopefully sell. Your email might be something like, “My Latest Drawing – You Won’t Believe It’s Not a Photo!” Something like that.

According to Mailchimp, the perfect headline should be 60 characters or 9 words. 

This varies according to your email client. In the mobile view within Brevo, you have far fewer characters to play with before it’s cut off.

N.B. Listen, if you need help, use AI for this one.

Let’s continue:

• Now write the “Preview Text” This is the explainer for the title. Again keep it intriguing, short, and snappy
• Save it
• Now click “Edit design”

As I said earlier. It’s better to keep things simple. People appreciate a real email and are less inclined to respond to a generic newsletter format. When things are too professional they become impersonal. 

• If you have a logo you can enter it at the top. It’s not important
• Write an eye-catching header. 
• Add your image (Optional). Make sure it is clear and sharp. 
• Write the body of the text. Short and sweet for people with no time. 
• Have a call to action. That can be a link to your website where they can purchase your art
• Always include your website link at the bottom anyway
• Include a footer with your art business name, business address (preferably), email address, and unsubscribe link.
• Preview your newsletter on a mobile before you send it, just to make sure it looks ok.
• Send a test email to yourself
• Save and Quit
• Schedule or Send Now.

Don’t over-complicate things. This is soft selling. Remember these guys already like what you do, there is no need to be pushy. Keep it real and relatable. Selling is about emotions and relationships, remember that. The practical, logical stuff is secondary.

I must mention that after spending time setting up a test email with an image, I did find the process frustrating and clunky. It wasn’t so stable and I had to repeat commands.

You might be better off using a better pre-made template and deleting the unwanted sections than to add new sections to the simple template.

Creating a Drip Campaign

When you are releasing your latest artwork, digital product, or course, it is far more effective to build up the excitement first. That is where sending out a series of emails comes in. It works by constructing limited time or availability in your promotion.

It’s the in-built scarcity that forces a decision. 

People respond more emotionally to the fear of loss than the promise of gain. These are age-old selling techniques that work every time.

So how do you do that without being salesy or unethical? Try this sequence of 6 emails, one a day:

• Dream: Introduce a problem. Imagine life with the problem solved. Describe the dream
• Problem: Explain how to solve the problem practically.
• Fear: Describe the negative impact of not solving the problem. Fear of missing out
• Product: Introduce your product/service and include the benefits, testimonials, features, etc
• Time running out: Include more benefits, FAQs, etc and highlight how it solves the problem
• Final: Send 2 hours before the deadline. Announce that the sale is ending. A couple of lines will suffice

This sequence is not set in stone. You can adjust it to suit your needs. You can shorten it. No problem. The idea is to prime your audience and present a “now or never” offer.

This will work for some things better than others. If you know your product will still be readily available after the launch, make your offer price the lowest ever. Or maybe bundle your offer with other things at a discount. There are many ways to construct a bargain.

6: Ideas for Artists Newsletters

It’s all very well learning how to set up an email list, that’s a boring necessity, but what on earth do you write about? if you are anything like me, I don’t see my life as very interesting so it’s hard to get too excited. If anything it’s daunting. Let’s go over a few ideas.

Ideas for Engaging Newsletters

Creating engaging newsletters is key to keeping your audience interested. 

Here are some ideas that you can include in your newsletters:

• Art Industry News: AI art continues to court controversy, platforms misbehave, and markets change. Lots to talk about
• Events: Talk: about upcoming, shows, exhibitions, competitions, and fairs. Anything art related
• Sharing Personal Stories: Talk about your journey, the inspiration behind your artwork, or share anecdotes from your art career.
• Share Your Content: Let your audience know about your latest blog and include previous posts from your archive
• Exclusive Content: Share some secrets that your readers will not find on your blog. 
• Behind-the-Scenes: Give them a peek into your studio or the process of creating a new piece of art.
• Art Tips and Techniques: Share some of your experience and share your expertise in making art or pass on the tips you’ve found elsewhere
• Art Showcases: Showcase your latest works or highlight pieces that are available for purchase.

When you think about it there are many things to write about. Don’t always sell directly. Your subscriber will soon tire of endless promotions. Your newsletter must benefit them in some way.

Concentrate on being helpful and the sales will follow. 

How to Start an Email List For Artists: Final Thoughts

Starting an email list is the easy bit. Your real challenge is to grow your list.

I’ve written this post as a practical guide to help get started. I’ve shown you how to make your first list and the basics of email marketing.

Do bear in mind that all platforms change and the sequences and options I’ve shown you on Brevo may have altered by the time you read this. When did you last revisit a platform that stayed the same? Don’t you hate updates!

This post will get you started for now.

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This is how I made a living for over 20 years. You can too, simply copy what I did – No hidden secrets

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These posts will also interest you:

• Pricing Art For Beginners: Originals, Art Prints, and Formulas
• 19 Ways to Make Money as an Artist Online and Off (2023)
• 25 Platforms for Artists to Sell Their Art Online and Make Money
• Are Online Drawing Courses Worth it? I Chose 5 of The Best For You!
• How to Price Art Prints: A Practical Guide For Beginners
• How to Make Prints of Your Art: A Complete Printing Guide (2023)
• Is Selling Art Online Worth It? Can You Make Money?

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Get to Grips with your Art business with Katy on Domestika

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