Becoming a professional artist is a dream for many, but it requires more than a little talent. It involves a strategic approach, a strong business mindset, and a deep understanding of the art business.
This guide will provide you with invaluable insights to help you navigate the path towards a successful art career.
While the dream of being an artist can be intoxicating, it’s crucial to recognize the realities of the profession.
It’s a competitive field that demands dedication, perseverance, and a willingness to adapt. Understanding the challenges and opportunities will help you make informed decisions and build a fulfilling lifestyle.
With all that said, let me answer this question first….
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What is an Artist?
You must know where I am coming from because the word ‘artist’ means different things to different folks.
in my opinion, an artist is more than just someone who enjoys creating art; they are individuals who actively engage in the creation of original works with the intention of selling them.
In other words, they’re doers, not talkers.
While both artists and hobbyists enjoy creating art, there are clear distinctions between the two. Let me explain.
Professional artists view their craft as a business and are dedicated to building a sustainable career. They are, in my experience, often introverted and seldom feel the need to show off.
This differentiates them from hobbyists who simply enjoy creating art for the sake of it, and thats great. Hobbyist are free to express themselves however they please. It’s like writing a diary, a personal pleasure.
Unfortunately, there’s another type.
There are some self-proclaimed artists who talk the talk, dress the part, and do next to nothing. They are ego-driven attention seekers who need a tribe. They are often extrovert. I wouldn’t label them as artists.
I’m on the business side, quietly getting on with things.
To be successful, it’s essential to be productive. This means consistently creating new work, building a strong online presence, and participating in art fairs, exhibitions, and other opportunities to showcase your art.
Being a pro artist is hard work. There is a lot going on in the background the public never sees.
Do Artists Need a Degree?
Formal art education can offer benefits to aspiring artists. It provides a structured learning environment, access to experienced instructors (good and bad), and opportunities to develop technical skills (hopefully) and knowledge.
However, it can also be SUPER EXPENSIVE.
Additionally, some artists may find that a formal art education stifles their creativity or limits their exposure to different styles and approaches. A student is at the mercy of the tutor.
While a degree can be helpful, it’s not the only path to developing artistic skills. Many successful artists are self-taught, having learned through practice, experimentation, and self-study.
These posts will help:
- Do Artists Need a Degree in Art or is it a Waste of Money?
- Is Art School Worth it or is it a Waste of Money?
- What is it Like To Be an Artist? The Truth Revealed
Online courses, workshops, and mentorship programs can also provide valuable training and guidance as good as or better than many art schools.
Check Out Dorain’s Courses on Proko
Course by Dorian Iten
An art education can be beneficial for networking and career opportunities.
Art schools often have strong alumni networks and connections to industry professionals. Additionally, a degree can provide credibility and enhance your chances of getting into established high-end art galleries and/or securing commissions.
Developing Your Artistic Skills
As a beginner, you must concentrate on learning your trade if you intend to draw or paint traditional, skills-based, representational art.
Experiment with different mediums, styles, and subjects to broaden your artistic horizons. Consider taking workshops, attending art classes, or seeking mentorship from experienced artists. This was my approach.
Regular practice is essential for developing your artistic abilities. Set aside time each day to create, experiment, and explore new ideas.
Don’t be afraid to make mistakes; they are an integral part of the learning process. The more you practice, the more confident and skilled you will become.
Every artist has a unique style and voice that sets them apart. To discover yours, explore different influences, experiment with various techniques, and trust your instincts.
Take risks and step outside of your comfort zone. Your unique style will emerge through a combination of practice, experimentation, and self-discovery.
Read this one: 8 Style Tips: How to Find Your Drawing Style
Building a Portfolio
Your portfolio is your calling card as an artist. It should showcase your best work and represent your artistic style. Curate your portfolio carefully, selecting pieces that demonstrate your range, skills, and creativity.
Depending on the opportunity, you may need to tailor your portfolio to specific audiences. For example, a portfolio for a gallery might focus on your most recent and polished works, while a portfolio for a client might highlight pieces that align with their specific needs.
In today’s digital age, an online portfolio is essential. Websites, platforms like Behance and ArtStation, and social media can help you showcase your work to a wider audience.
However, physical portfolios can still be valuable for in-person meetings with galleries, collectors, or potential clients.
Another resource for you: How to Sell Your Art in Galleries: Is it Worth it?
Marketing Your Artwork
Understanding your target audience is crucial for effective marketing. Who are you trying to reach with your art? Are you targeting collectors, galleries, or a specific demographic?
This is very useful information: 9 Ways Artists Find a Target Audience: The Best Tips!
Once you identify your target audience, you can tailor your marketing efforts to their interests and preferences.
Social media platforms like Instagram, Facebook, and Pinterest are powerful tools for promoting your art. Share your work regularly, engage with other artists and followers, and use relevant hashtags to increase your visibility.
Consider creating a website or online portfolio to showcase your work and provide additional information about yourself and your art.
- Should Artists Have a Blog? Art Blogging Pros and Cons
- Do Artists Need a Website? Yes – 11 Best Reasons Why
- 10 Steps to Start an Art Blog and Make Money for Beginners
Building relationships within the art community is beneficial for success.
Not only are you networking but you are getting out of the studio (the house). Dont under estimate how lonely life can get.
Attend art fairs, exhibitions, and workshops to meet other artists, galleries, and collectors. Join online forums and groups to connect with like-minded individuals.
Networking can lead to opportunities for collaboration, exhibitions, and sales.
Participating in exhibitions and art fairs can significantly increase your visibility and, as in my case, become your living.
Read These posts:
- 10 Ways to Sell More Art: Top Selling Tips for Art Fairs
- How to Prepare For an Outdoor Art Fair: Tips for Success
- How to Sell Art on The Street: By a Street Artist
Research local and national events that align with your artistic style and target audience. These opportunities can help you connect with potential buyers, galleries, and other industry professionals.
Developing a Business Mindset
To succeed as a professional artist, it’s essential to understand market demand. Research current art trends, consumer preferences, and identify potential niches or underserved markets.
Stay up-to-date with industry news and trends to adapt your work accordingly.
The art world is constantly evolving, so it’s crucial to be flexible and adaptable. Be open to experimenting with new styles, mediums, or subjects based on market needs.
While maintaining your artistic integrity is important, understanding the commercial aspects of the art world is essential for success.
I’m not suggesting that you abandon your passion, merely adapt it to find a wider audience.
Use my example. As a wildlife artist, I can draw reptiles all day long, and some will sell, but if I want to make sales, I’ll draw an elephant.
Do you see where I’m coming from?
While self-expression is a vital part of being an artist, it’s also essential to consider the commercial aspects. Art is a product that needs to be marketed and sold.
Develop strategies to make your art more marketable without compromising your artistic integrity. This is the key to success.
Working with clients or galleries require compromise. Be willing to listen to feedback, make adjustments, and find common ground between your artistic vision and the needs of your clients.
View your art as a service that you provide to your clients. Focus on customer satisfaction and build long-term relationships. By providing excellent service, you can differentiate yourself from other artists and create a loyal customer base.
Believe me, most artists are unreliable and expect customers to beat a path to their door. Don’t be one of them. They fail.
Need proof? Read this: Most Artists Fail! 5 Reasons Why Things Go Wrong
Diversifying Your Income Streams
1. Selling original artwork
While selling original artwork is a primary source of income for many artists, it’s essential to diversify your income streams to mitigate risk and increase financial stability.
2. Prints and reproductions
Offering prints or reproductions of your original work can be a very profitable avenue for generating additional income. This is how I made my living for over 20 years. I self published, and sold them from a market stall.
If this is not an avenue you wish to explore (mistake) consider working with a print-on-demand service or partnering with a gallery to distribute your prints.
3. Commissions
Commissioned work can be a lucrative source of income, allowing you to create custom pieces for clients. Network with potential clients, build relationships, and showcase your portfolio to attract commissions.
4. Teaching and workshops
Sharing your knowledge and expertise through teaching or workshops can be a rewarding and profitable venture. Offer classes or workshops on various artistic techniques and subjects.
5. Licensing and merchandising
Consider licensing your artwork for use on products such as greeting cards, apparel, or home decor. Partner with companies or individuals interested in using your designs.
6. Online platforms and marketplaces
Utilize online platforms and marketplaces to reach a wider audience and sell your art. Platforms like Etsy, Artfinder, and Saatchi Art offer opportunities to connect with potential buyers from around the world.
7. Grants and funding
Explore grant opportunities and funding sources to support your artistic endeavors. Research available grants in your region or field of interest and submit well-crafted applications.
This is easier if you are part of an established art community. Solo grants are harder to obtain.
8. Collaborations and partnerships
Collaborating with other artists, galleries, or businesses can lead to new opportunities and increased exposure. Consider partnering with complementary businesses to cross-promote your work and reach a wider audience.
Overcoming Challenges
1. Dealing with Rejection and Criticism
Rejection and criticism are a natural part of the artistic journey. Develop resilience and learn to cope with negative feedback. Use constructive criticism as an opportunity for growth and improvement.
2. Balancing creativity with commercial demands
Finding a balance between your personal artistic vision and the commercial demands of the market can be challenging. Be open to adapting your work while maintaining your artistic integrity. Experiment with different approaches and find a way to align your creative goals with market expectations.
3. Maintaining motivation and avoiding burnout
The artistic journey can be demanding, both emotionally and physically. It’s essential to maintain motivation and avoid burnout. Take breaks, practice self-care, and find ways to recharge your creativity. Surround yourself with supportive individuals who can encourage and inspire you.
More help:
4. Managing finances and budgeting
As a professional artist, it’s crucial to have a solid understanding of your finances and develop a budget. Track your income and expenses, set financial goals, and consider consulting with a financial advisor to ensure your financial stability.
5. Dealing with imposter syndrome
Imposter syndrome, the feeling of not being worthy of your success, is common among artists. Remember that your talent and accomplishments are real. Focus on your strengths, celebrate your achievements, and don’t let self-doubt hold you back.
6. Adapting to changing trends and technologies
The art world is constantly evolving, so it’s important to stay up-to-date with emerging trends and technologies. Embrace new platforms, tools, and techniques to remain relevant and competitive.
7. Finding a work-life balance
Balancing your artistic career with personal life can be challenging. Set boundaries, prioritize your time, and find ways to relax and recharge. A healthy work-life balance is essential for long-term success and well-being.
How to Be an Artist For a Living: Final Thoughts
Becoming a professional artist requires dedication, perseverance, and a strategic approach. By understanding the realities of the art industry, developing your artistic skills, and embracing a business mindset, you can turn your passion into a fulfilling and rewarding career.
The journey may be challenging, but the rewards are worth chasing.
But, I urge you to be realistic. Most businesses fail in the first year. Very few of those survive year two. That’s life. Most business ideas don’t work.
If you want to be an artist for a living you must you must accept the risk. Self employment is not for everyone.
Stay true to your artistic vision, believe in your abilities, and don’t give up on your dreams. With hard work, dedication, and a little bit of luck, you can achieve your goals and establish yourself as a successful professional artist.
I did.
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